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Channel 4 New Series // Ian Stuart & The Posh Frock Shop

Channel 4 New Series // Ian Stuart & The Posh Frock Shop

IT’S SHOWTIME, IAN STUART-STYLE

The new 25-part series is coming soon to Channel 4

Channel 4 has commissioned a behind-the-scenes docu-soap about the extraordinary world of womenswear designer, Ian Stuart.

The Posh Frock Shop will offer a rare and fascinating glimpse into the inner workings of a British fashion house, revealing the exceptional talent behind Ian’s multi award-winning designs.

With unrestricted access to Ian’s flagship London store, The Blewcoat, viewers will get to know the man behind the brand and the colourful characters that make up his trusted team. 

Twenty-five, half hour episodes will be aired each weekday evening at 5.30pm for five consecutive weeks from 11 June, 2018.

Since opening in 2014, The Blewcoat has been home to Ian’s exclusive bridal, special occasion and evening wear collections. The exquisite 18th century building –leased from the National Trust – offers women a relaxed, yet luxurious experience of high fashion. Shopping is by appointment to ensure that clients enjoy a truly personalised service. 

Ian is proud of The Posh Frock Shop because it portrays the real him and helps dispel the myth that designer clothes are only available to an elite few. Filming over such an extended period was a huge commitment, but Ian feels a duty to lift the lid on the world in which he operates and to show that his designs are accessible for all types of women.

There is this misconception that boutiques like mine are snooty and unwelcoming. The Posh Frock Shop will show you otherwise. Yes, the fashion world is glamourous and over the top at times, but I am a normal guy from up North who doesn’t take myself too seriously,” says Ian.

The show will introduce audiences to some of Ian’s favourite clients, many of whom come from overseas for their fittings. Each episode will focus on at least three different women, all looking to invest in Ian’s distinctive, signature style.

Finding THE dress can be empowering and often emotional, which is what makes The Posh Frock Shop such compulsive viewing. There is tension and high drama alongside hilarious and tear jerking moments.

The Blewcoat attracts every type of bride, whether they are looking for something floaty and romantic or edgy and unconventional. Whatever their personal style, Ian creates the dress of their dreams.

 

The Blewcoat - Ian Stuart Bride in London

The Blewcoat, London

 

Clients can be divas with attitude, ball-breaking career types, or high society women who come to get kitted out for a season’s worth of public appearances and charity galas. Others are less confident in their style and are in desperate need of a killer outfit for a one-off, special occasion – often their son or daughter’s wedding.

I agreed to the show because The Blewcoat offers such a unique shopping experience and I know that I can make any woman look beautiful and feel fabulous.

The Posh Frock Shop is about me sharing my knowledge and experiences with the public and with the industry. As a gay man with an intuitive eye for what works for women, they never feel threatened by me. They trust my opinion because I have no ulterior motive other than to show them off to the very best of my ability. I am 100% motivated to make them look amazing without taking them too far out of their comfort zone,” says Ian.

The series will reveal how The Blewcoat is far from being stuffy or unwelcoming. Women come along with their friends and family to enjoy the surroundings and to get the most out of the advice on offer from highly experienced stylists.

Meet the team

As a former model who has lived and worked around the world, store manager Carrelyn has an innate understanding of how women can look their best. She has a wicked sense of fun and never gets panicked or hot headed in a crisis. Carrelyn’s professionalism and calming influence can win over even the trickiest of clients.

Charlotte is Ian’s uber glamourous assistant who loves all things fashion. The Posh Frock Shop shows off her natural rapport with excited brides-to-be and her genuine desire to make bridal fittings extra special.  Charlotte knows all there is to know about hair, make-up and the all-important shoes!

Junior stylist Craig is a natural host and can put anyone at ease. His infectious personality can warm up the shy, retiring types and melt even the toughest ice queen. Craig knows instinctively how to pull an outfit together and is a pro at customising accessories. He’s the loveable joker that gets the rest of the team belly-ache laughing.

There is no mistaking floral constructionist Jens Jakobsen, who wears traditional Bavarian costume as his trademark look. The exterior of The Blewcoat is a living work of art created by Jens, with the flowers constantly evolving to reflect the changing seasons and Ian’s collections. Jens is a trailblazer in his field and has worked alongside Ian on his catwalk shows and photo shoots for many years.

With at least two new collections out each year, filming the series was an enormous undertaking and at times stressful for Ian and his small team. Despite some trepidation about opening themselves up, Ian is excited about the show and feels indebted to his wonderful, crazy clients who so generously agreed to be filmed.

The Posh Frock Shop promises to be a must-see show for anyone interested in the glamorous world of high fashion. Ian’s cutting-edge collections may speak loudly for themselves, but this forward-thinking designer has plenty more to say.

Ian Stuart | Mother of the Bride

Ian Stuart | Mother Of The Bride

From bridal designer to MOB extraordinaire;

10 years ago, Ian Stuart launched his own bridal wear label, after a decade designing for commercial labels in NYC. He was tired of restricting his creativity to appease the girl next door. He wanted to design for modern brides who yearned for something different. His collection was an instant success, with the dresses in demand from brides around the world. Clearly, brides were ready for a change.

It didn’t take long before calls from exasperated mother came in, desperately searching for an outfit that complimented her daughter’s non-traditional Ian Stuart wedding dress. Cries of ‘I don’t want to look frumpy’ ‘I’m a trendy mom’ ‘I can’t find anything that suits my personality’ ‘Everything I’ve seen is boring’ were repeated again and again.

Ian began to create bespoke outfits for these mums, he loved the challenge of designing for a different age group, with different needs and body shapes. After many commissions, Ian saw there was an obvious need for trendy occasion wear.

In 2008, Ian Stuart-London was launched and was picked up by the most prestigious special occasion wear boutiques in the UK, and fashion starved mums finally had a designer to go to.

Who wears Ian Stuart?   

Due to the unique story of how the label began, Ian has always known that the type of mum attracted to his aesthetic is quite a distinctive kind of woman, but it was opening his own flagship store in 2014 that gave him a real understanding of the women buying his designs and what she wants.

He describes ‘The Ian Stuart woman is young in spirit, aged 35 or 95, she won’t be dressing like an old lady. Steering clear of the norm, she doesn’t want to wear the mother of the bride uniform.  Not afraid to make heads turn, she makes the most of her best assets and hides her worst, she embraces the amazing fit, walks with confidence and feels damn sexy!’

The hidden secret to his success:

Ian believes that confidence is what makes a women truly beautiful. His prerogative with his occasion wear collection is to make women feel confidant and emanate a sophisticated Sophia-Loren style-sexiness.

Over the years, Ian has refined his collection to what it is today, concentrating on flattering fit and covering up problem areas of the body, while keeping the designs hot, young and sexy. With hidden corsetry inside the bodice, every woman is given a nipped in waist, which Ian says is the key to feeling fabulous. He admits to getting emotional at the moment when a mum sees herself in one of his designs for the first time, ‘I see the same glimmer in her eyes as that of a child on Christmas day, a mix of joy, excitement and disbelief, rolled into one euphoric moment. Many of the women I work with haven’t seen their waist in years, or question if they still have one. My outfits help them to recognise the beautiful body that is always there, it has just been hiding behind baggy jersey tops’

Ian’s expert tips for Mums:

Alterations can make the world of difference. I always advise buying the size that fits the biggest part of your figure, whether that’s your bust, waist or hips, and having the rest of the dress tailored to fit you. Your figure is unique, and such a special outfit should be altered that way.

Spend some time in a dress when you are considering buying it, especially if you love it, but it’s not quite right. Talk through with your stylist where it feels comfortable and where doesn’t, discuss alterations there and then, more is possible than you may initially think. A nip in the neckline, a pinch in the back, creating a sleeve, tweaking the hem length and manipulating a silhouette can transform that dress with doubts into your dream outfit.

Find out what the colour story of the wedding is before you decide what colour to wear. Ask about flowers, bridesmaids, brides a groomsmen, it looks much better in photography if there is a correlation between the wedding party. There is nothing worse than standing out like a sore thumb. If in doubt, neutrals such as silver, gold, and platinum always work well.

Consider the wear ability of an outfit as well as the wedding you are buying it for. Could you wear the dress on its own for another occasion? Could you wear the shrug or wrap with white jeans?

And take sunglasses with you… nothing says glamour like big shades!

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