Katie Dell Bridal Boutique Launch | Leicestershire

Katie Dell Bridal Boutique Launch | Leicestershire

The new Leicestershire based designer offering bespoke bridal

We went along to the launch of Katie Dell Bridal Design and spoke to designer Katie Dodd to find out more about her gorgeous new collections and the bespoke services she’s offering to brides across the region.

Tell us a little about your background
I started out by studying Fashion Design for Performance in Birmingham, specialising in bridal wear. Following this I  freelanced for a bridal design house in Derby and I then received an internship at Charlie Brear, a luxury bridal label in London that lasted just under 4 years.

Hannah & Jonny’s Real Wedding | Paul Massey Photography

Hannah & Jonny’s Real Wedding | Paul Massey Photography

In sickness and in health, a marriage of two doctors 

How did you meet – tell us a little about yourselves?

We met when we were working together as Doctors on Intensive Care at Northampton General Hospital. Jonny is a consultant so he was actually my boss! We were friends for a couple of years before we fell in love!

Tell us about the proposal?

Jonny proposed after we had been living together for about 6 months. We went on Holiday to Jamaica. I had a good idea that Jonny might propose as he wasn’t very subtle about it! I imagined it would be in the evening so had planned every outfit, complete with shoes and jewellery. In fact, Jonny proposed at 9.30am on the first morning, in the Caribbean Sea! It was absolutely perfect and meant we then had the rest of the holiday to celebrate.

How did you find the wedding planning process?

I LOVED it! I’m a bit of a control freak so I had a spreadsheet for everything, but I loved planning it. I even considered changing careers to become a wedding planner once it was over. Jonny may say there were moments where I became a bridezilla, but in general, I think I was quite calm and thoroughly enjoyed planning every aspect of it.

What was your biggest worry?

That something wouldn’t go to plan. Someone once told me ‘Something always goes wrong on the day and the sooner you accept that the sooner you will feel calmer’. So I was so worried something big would go wrong… like the registrars having the wrong date or something. In fact, the only thing that went ‘wrong’, was the day before, the car company rang and said the car we wanted had broken down and had to go in to be fixed. It was meant to be pearlescent cream. They said they could provide the same car in silver and would add in extra champagne, so it worked out perfectly!

How did you manage your budget?

Errrr, I’m not sure we did! We tried to be thrifty where we could. I handmade all of our stationery and we used artificial flowers for the centrepieces. Plus I sing in an 8-piece singing group, so they were happy to provide entertainment whilst we signed the register, for free. But otherwise, we did get a bit carried away! Luckily we have paid it all off now, and it was the best day, so it’s OK!

How did you choose your vendors?

We used a lot of recommendations, such as the hair stylist, makeup artist and flower company. The cake company I found through doing research and the lady offered a really personal touch when designing it, so I loved that. For the photographer, we went to a wedding fair and met Paul Massey at his stand. We took one look at the photos on display and knew we HAD to have him for the wedding!

What made you decide on your venue?

As soon as we arrived at Swancar Farm, we just knew it was where we wanted to get married. My parents used to live in an old farmhouse and it had the same feel so I just thought it was perfect. We liked the fact we would have exclusive use of it and the staff were so helpful and welcoming, especially Hayley our wedding coordinator.


Mother of the Bride by Phase Eight

Mother Of The Bride By Phase Eight

Juno Lace Dress & Jacket

Ensure you look as stunning as they do on the special day with this elegant two-part dress by Phase Eight. Fitted to the body for a flattering finish, this dress features a layered lace overlay at the top with cap sleeves, a round neck and scalloped edge.

Team your dress with a 3/4 length sleeve jacket with darting on the front for a fitted shape.

Juno Lace Dress By Phase Eight - £150

Juno Lace Dress by Phase Eight - £150

Juno Jacket By Phase Eight - £120

Juno Jacket by Phase Eight - £120


New 2016 Collection: Abigail Bloom Cake Company, London

New 2016 Collection: Abigail Bloom Cake Company, London

“With the new collection I wanted, as always, to create designs that were elegant, simple and stunning, whilst incorporating different dimensions to the proportion of each design which I believe creates a more stimulating visual ‘display’. This year we’re introducing our almost double height tiers which stand at 8” tall and the half height tiers to complement our regular height tiers of 5”. I always strive to create cakes with a real ‘wow’ factor, but moreover I endeavour to create cakes that perfectly complement the couple’s theme, dress or style of wedding; bespoke cakes that are not necessarily shown in our repertoire. Simple and elegant or theatrical and dramatic we love to create them all!”


Isabella - The Abigail Bloom Cake Company
Isabella - from £595

Having seen all the stunning wedding dresses that continue to be covered in stunning piped and beaded lace, I wanted to reflect this along with a new trend of using feathers. Ivory fondant, white piped lace, sugar peony and blossom flowers, piped sugar swags and piped pearls, rice paper feathers. Feeds 60+. Prices from £595


Georgie - The Abigail Bloom Cake Company
Georgie - from £995

I have been a massive fan of the watercolour paints on cakes since they first came out and at long last have managed to bring the element into one of our cakes. We didn’t want to create a watercolour cake unless it made the impact we wanted. Edible sugar ivory fondant ruffles, watercolour sugar painting, aged gold leaf, sugar roses, edible sequins and ivory shimmer. Feeds 120. £995.


Fleurie - The Abigail Bloom Cake Company
Fleurie - from £825

I loved the enchanted forest feel that Brides were starting to choose last year and can absolutely see this becoming a new trend, buttercream cakes and naked cakes are often really the only cakes that can suit this and wanted to offer something different for this type of wedding. Bridal white fondant, various wild sugar flowers and leaves. Feeds 120. £825


Beatrice - The Abigail Bloom Cake Company
Beatrice - from £925

Our edible sequins never fail to appeal to the Bride and groom and with metallic, lace and ruffles continuing in their popularity – I wanted to try and get this in one cake – but as always trying to provide something a little different to what is already out there. Pearl white edible hand punched sequins, edible rice paper painted in blush pink, sugar roses, buds and blossoms, piped sugar lacework and silver leaf. Feeds 120. £925


Gigi - The Abigail Bloom Cake Company
Gigi - from £750

This was inspired a little by Le Moulin Rouge and various architectural features. I also like to try and create 1 cake in a new collection that is a little dramatic! Period toile design, rococo style mouldings, silver leaf and sumptuous black velvet ribbon. Feeds 80+. Prices from £750.


Ophelia - The Abigail Bloom Cake Company
Ophelia - from £845

Inspired by the fabulous gold roof dome at Claridges which we saw just before Christmas, so quite a late addition to our initial designs; perfect for an elegant and classic wedding or Art Deco. Edible Gold leaf, gold shimmer with white sugar moth orchids. Feeds 95. Price £845. (Available from 40 portions upwards).

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